my name is
Nkiru
Currently at NewU, Amsterdam
Growth Product designer
Nkiru
Currently at NewU, Amsterdam
Growth Product designer
Available for projects
Available for projects
I design experiences for users and businesses 
that create shared value with the shared goal of 
making measurable impact.
I design experiences for users and businesses that create shared value with the shared goal of making measurable impact.
I design experiences for users and businesses that create shared value with the shared goal of making measurable impact.
Senior Product designer
Global
explore my work!
Works
Works
Works
project 01
project 01
Mar 24, 2025
NewU Activation rebuilt
HR admins were leaving setup before they saw any value. A guided first session lifted completion from 34% to 58%.
Healthcare
B2B
Mar 24, 2025
NewU Activation rebuilt
HR admins were leaving setup before they saw any value. A guided first session lifted completion from 34% to 58%.
Healthcare
B2B
Mar 24, 2025
NewU Activation rebuilt
HR admins were leaving setup before they saw any value. A guided first session lifted completion from 34% to 58%.
Healthcare
B2B
project 02
project 02
May 5, 2026
NewU Gamification
Employees tried NewU once and drifted away. I used behavioural science to design a habit loop that brings them back without a reminder.
Game design
Behavioural design
May 5, 2026
NewU Gamification
Employees tried NewU once and drifted away. I used behavioural science to design a habit loop that brings them back without a reminder.
Game design
Behavioural design
May 5, 2026
NewU Gamification
Employees tried NewU once and drifted away. I used behavioural science to design a habit loop that brings them back without a reminder.
Game design
Behavioural design
project 03
Jul 20, 2024
Refining PaulCamper pricing
Owners charged one price all year and lost money in every season. Guided, flexible pricing raised revenue by 25% and owner trust with it.
Growth design
Monetisation
Jul 20, 2024
Refining PaulCamper pricing
Owners charged one price all year and lost money in every season. Guided, flexible pricing raised revenue by 25% and owner trust with it.
Growth design
Monetisation
Jul 20, 2024
Refining PaulCamper pricing
Owners charged one price all year and lost money in every season. Guided, flexible pricing raised revenue by 25% and owner trust with it.
Growth design
Monetisation
project 04
Feb 13, 2025
The design system
Every component pulled colour from a different source. I rebuilt colour as a three layer token system, and dark mode went from days of work to a toggle.
Design system
Tokens
Feb 13, 2025
The design system
Every component pulled colour from a different source. I rebuilt colour as a three layer token system, and dark mode went from days of work to a toggle.
Design system
Tokens
Feb 13, 2025
The design system
Every component pulled colour from a different source. I rebuilt colour as a three layer token system, and dark mode went from days of work to a toggle.
Design system
Tokens
about me!
2026
Welcome!
I'm Nkiru 
a Senior product designer working remotely who loves to 
align business goals and user needs through simple design 
.
I'm Nkiru a Senior product designer working remotely who loves to align business goals and user needs through simple design .
I'm Nkiru a Senior product designer working remotely who loves to align business goals and user needs through simple design .