HR admins were leaving setup before they saw any value. A guided first session lifted completion from 34% to 58%.

Employees tried NewU once and drifted away. I used behavioural science to design a habit loop that brings them back without a reminder.

Owners charged one price all year and lost money in every season. Guided, flexible pricing raised revenue by 25% and owner trust with it.

Every component pulled colour from a different source. I rebuilt colour as a three layer token system, and dark mode went from days of work to a toggle.